Division of Continuing and Global Education
Marketing in a Digital World
Offered in collaboration with the Fresno Advertising Federation, this series provides you with the tools to make your business more visible to the buying public. Learn how to implement the various digital marketing techniques that successful businesses use to drive traffic to their websites and their brick-and-mortar locations. Each instructor will explain how these techniques work, how you can implement them yourself, and provide a list of resources.
Take individual courses, or attend all six and you will be awarded the Marketing in a Digital World Certificate of Completion. Courses include (check back for three more courses):
- Making Social Media Work for Small Businesses (Monday, November 21, 2016)
- Using Google Analytics to Measure Website Performance (Wednesday, November 9, 2016)
- Introduction to Search Engine Marketing (Thursday, October 27, 2016)
This program is proudly supported by our community partner, the Better Business Bureau, serving Central California and Inland Empire Counties.