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Division of Continuing and Global Education

Introduction to Search Engine Marketing

Where do people go to research and find products and services they need? There are over 3.5 billion searches on Google every day. Learn how to promote websites with Google's paid advertising platform, Google AdWords. This introductory course will get you up and running with promoted search results, and drive your ideal target audience to your website. We'll discuss proper setup and optimization to get your advertising in Google's top spot on the results page.

Date:  Thursday, October 27, 2016

Time:  6:00 – 9:00 p.m.

Location:  Downtown Center at Bitwise South Stadium, 700 Van Ness at Mono

Fee:  This class has been cancelled.

Registration recommended by October 20, 2016.

Note: this class is part of the Marketing in a Digital World Certificate program, but may be taken individually. (see Branded Email Marketing Solutions)