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Division of Continuing and Global Education

Branded Email Marketing Solutions: Fundamentals and Best Practices

Branded email campaigns are one of the best ways to reach customers directly. Learn the keywords for writing the perfect message, how to respond to customers, keep them engaged and continue to offer great deals and news. Understand reports that show who opens emails, who doesn't, and more. Learn about the CAN-SPAM Act of 2003, and understand how to collect email addresses and increase opt-ins. This course is ideal for anyone who wishes to learn the basics and best practices of branded email campaigns, including students, interns, and professionals who manage email marketing campaigns for businesses or organizations.

Date:  Tuesday, February 16, 2016

Time:  6:00 – 9:00 p.m.

Location:  Downtown Center, Bitwise South Stadium, Van Ness at Mono

Fee:  $110. Class No. 36975. Registration recommended by February 9. Download registration form here.

Note: this class is part of the Marketing in a Digital World Certificate program, but may be taken individually. (see Introduction to Search Engine Marketing)

Instructor: Damon Thomas has over a decade of experience in web design, email marketing, and graphic design. He is a local entrepreneur who owns, a web development and creative studio who brands itself as Heroes for Hire.