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Division of Continuing and Global Education

Package Design and Implementation for Small Business

Package DesignYou never get a second chance to make a first impression. Often, your package design is the only thing your prospective customer sees, so aim for the top! This is a creative and strategic course that will set your inner creative director loose and provide a roadmap toward better brand graphics, on a budget. Maybe your product is delicious but your package design isn’t irresistible…or you have a product idea but no package design at all…or a package design that just isn’t working? In this class you’ll determine packaging needs, resource and resolve production processes, develop a look and feel, design and refine, create a budget, and determine implementation strategies. At the end of the course you will have a final mockup of your new design and know how to put it into production.

Dates:  Mondays, September 10 - October 15, 2018

Time:  6:00 – 7:00 p.m.

Location:  Downtown Center, Room 2, Bitwise South Stadium, Van Ness at Mono

Fee:  $150. Class No. 77501. Pay online at the red Register button below, or download registration form (PDF) here. 


Preregistration recommended by September 3, 2018.

Instructor: Karen Lee, MFA, Ph.D., has owned an olive oil outfit, run a specialty crop association, taught graphic design and strategic marketing, and was marketing and creative director for a national franchise restaurant company. She loves dogs.