Division of Continuing and Global Education
Ready, Set, Launch!
How do you bring your great idea to market? What's your brand name, and how is that
different from a product name? This class will answer these and other questions you
have about getting started. This workshop is designed for entrepreneurs looking for
strategic and tactical planning to launch a new packaged product idea. If you have
not previously branded and launched a physical product for sale in commercial retail
marketplace, this presentation will help you organize your work. We will discuss brand
vs. product names, how to trademark your name, UPC codes, package sourcing, budget
basics, marketing basics, and how much you can do yourself. By providing information
on branding, copyrighting, creating a launch flowchart, and finding and sourcing packaging
materials, the instructor will show you how to create a checklist for launching your
product.
Date: Monday, August 13, 2018
Time: 6:00 pm - 8:00 pm
Location: Fresno State Downtown Center, Room 1, Bitwise South Stadium, 700 Van Ness at Mono
Fee: $70. Class No. 50699. REGISTRATION CLOSED.
Instructor: Karen Lee, MFA, Ph.D., is a branding consultant specializing in specialty foods. She is past president of the Texas Olive Oil Council and former brand and marketing VP for a national franchise restaurant chain based in Austin, Texas. Her products have been sold through Whole Foods Markets, Amazon.com, farmers markets, special events and pop-ups, specialty websites, and local and regional grocery chains and markets. She specializes in vertically integrating systems to minimize costs and optimize brand appeal.
REGISTRATION CLOSED