Tracy Bessey

Tracy Bessey holds a Bachelor’s degree in Rhetoric and Communications from the University of California, Davis, and brings over 30 years of marketing and communications experience, including nearly three decades with Fresno State’s Division of Continuing and Global Education.

As the Division’s lead marketing and communications professional, Tracy oversees integrated marketing efforts across multiple units and programs, developing and executing strategies that span web, digital, social media, video, and print. Her role is multifaceted, encompassing website development and administration, social media management, electronic marketing campaigns, video production, and the creation of engaging, audience-focused content that supports a diverse portfolio of programs.

Tracy is known for her strategic, data-informed approach and for implementing and managing complex marketing systems, including HubSpot and other enterprise platforms, to enhance outreach, engagement, and enrollment. She also serves as the Division’s Terra Dotta Systems Specialist for Study Abroad, where she plays a key role in managing and optimizing the platform to improve the student experience and streamline operations.

Recognized for her creativity, technical expertise, and collaborative leadership, Tracy works closely with university stakeholders to advance the Division’s visibility, strengthen its brand, and support its mission of expanding access to education.